The aiMatch solution surrounds your business with the Advertising Intelligence (ai) needed to define, increase and optimally sell your premium inventory. aiMatch begins with an advanced decision and delivery system that is also utilized to provide timely, accurate, inventory forecasting and Flight Simulation capabilities. The Business Insights Suite goes beyond the data silos and canned reports of the past -- the aiMatch open platform aggregates data and includes an enterprise-class Business Intelligence system. Providing Advertising Intelligence tools as a connected, core suite of solutions allows for unprecedented forecasting, fulfillment and analysis. At aiMatch we are committed to providing innovative tools to publishers who create valuable content and audiences for media buyers. Our ai solution benefits your business with:
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Business Intelligence
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Need more insight into revenue than just traditional ad delivery metrics? aiMatch reports, dashboards and analysis views present publisher revenue opportunities. How? aiMatch joins data to provide a comprehensive perspective across revenue and inventory metrics. Dashboards give publishers the ability to easily monitor sales performance and rate card adherence. Holistic views identify revenue trends by product, salesperson and advertiser. The ability to discover the value in your data is Advertising Intelligence.
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Simulation Based Forecasting
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Should your inventory forecasting system know how flights will actually be delivered? Yes, if you want accurate availability. aiMatch forecasting and fulfillment systems are not separate. The Decision and Delivery system is used within forecasting to provide accurate avails that include all product packaging and delivery rules. Publishers must be able to ask and know "what do I have to sell?" not just "can I sell this product?". aiMatch provides reports on what products are not sold and also what can be 'shifted' to open inventory. Knowing where untapped revenue lives is Advertising Intelligence.
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Optimization & Prioritization
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Brilliant insights only translate into revenue if they are actionable. aiMatch places a robust, flexible decision engine at the center of the publisher's Advertising Intelligence. Users can prioritize and optimize competing business models and assign delivery rules that best match the publisher needs. A comprehensive set of advanced delivery options ensures that publishers can act immediately and intelligently on decisions to increase revenue.
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Flight Simulation™
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aiMatch allows publishers to test business decisions and analyze results to optimize revenue. Want to know the impact of changing business rules and the effect it has on revenue? Flight Simulation expands on the Forecasting System to provide a truly intelligent method of testing scenarios and viewing results before implementing changes to your business. Stop the guess work around optimization. Use aiMatch Flight Simulation to test and understand your optimization changes.
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