the aiMatch advantage
aiMatch surrounds your business with the Advertising Intelligence you need to optimize your inventory and maximize profits. aiMatch consolidates all of your dispersed data silos – bringing order, financial, ad delivery, third-party and first-party data together in one platform that can be used on mobile, video, display and any digital media – then transforms that data into actionable insight your entire team can access and use to create accurate forecasts, capture more business and drive profits.
Sales Order Management
All too often, integration between third-party providers and common ad-delivery engines creates both data leakage and technical management problems. Ad servers and workflow solutions have historically been difficult to integrate and maintain with their differing taxonomies and data elements. The aiMatch architecture allows publishers to work in a seamless flow, from RFP to Proposal to Approvals to Insertion Order to Campaign to Flight without having to re-key data. Everything a publisher needs to manage sales performance, rate card policies, approvals, RFP’s and more is part of one single solution. In addition to improving general workflow, a single User Experience for both sales and ad operations streamlines communication between the two teams, so each can do their job better.
Features
- Manage sales performance and rate card policies
- Flexible approval system
- Accurate Inventory guardrails that leverage new Simulation Forecasting system
- Integration with CRMs and billing systems
- Flexible and Dynamic product catalogue creation
- Communication and Alert System to streamline internal/external dialogue
- Proposal Versioning and RFP repository
Simulation Based Forecasting
Should your inventory forecasting system know how flights will actually be delivered? If you want accurate availability, the answer is yes. That’s why aiMatch has linked its forecasting and fulfillment systems, and it’s why our decision and delivery system provide an accurate availability picture that include all product packaging and delivery rules. After all, knowing what you have to sell is just as important as knowing that you can sell it.
Features
- Access inventory availability reports from any Web-enabled device
- Quickly review dashboards to see unsold products without asking for specific product availability
- Find inventory that can be reallocated by identifying explicitly-targeted sold campaigns, rather than "run off" targeted campaigns
- See availability for all products and any key=value pairs or combinations and include the effects of all delivery rules on actual availability (i.e., frequency caps)
- Ensure that forecasts match actual delivery decisions with our ad delivery engine
Ad Server with Optimization
Brilliant insights only translate into revenue if they can be acted upon. aiMatch places a robust, flexible and scalable decision engine at the center of the solution, allowing you to prioritize and optimize competing business models and assign delivery rules that best match your needs. A comprehensive set of advanced delivery options ensures that you can act immediately and intelligently on decisions.
Features
- Product-based proposal and insertion order workflow includes rate card data
- Enhanced targeting provided through publisher-specified key=value pairs, Geo, IAB or custom ad sized and audience data
- Conduct live creative testing
- Upload multiple creative in bulk with automatic token replacement on 3P and rich-media ads
- Deliver any ad format: display, mobile, video and more
- Frequency cap I/O, flight or creative by impressions, clicks or user actions
- In-page live testing for quality assurance and tear sheeting
- Guard rails confirm inventory availability at time of flight creation
- Robust rules include companion ads, competitive exclusion, goals and optimization by CPM, CPC, CPA and/or eCPM
- Unlimited and unique flight tiers for multiple business goals
- Intelligent impression pacing that learns your site’s time-of-day and day-of-week traffic patterns
Business Intelligence
Need more than just traditional ad delivery metrics? aiMatch presents revenue opportunities by providing a comprehensive perspective. Dashboards give publishers the ability to easily monitor sales performance and rate card adherence. Detailed views identify revenue trends by product, salesperson and advertiser. Discover the true value in your data with Advertising Intelligence.
Features
Data Dashboards
- Real-time campaign performance views
- Real-time sales performance views
- Real-time inventory availability views
Reporting
- Detail by advertiser, agency, campaign and/or product by impression, click and action data.
- Ad-Hoc query tool.
Analytics
- Interactive views of your business.
- Rate card adherence for product. Display actual, target and CPM data.
- Ability to integrate non-adserver data sources for analysis.
Data Visualization
Data visualization uses imagery to allow for the quick analysis of large amounts of data. When you need to know facts regarding campaign delivery, inventory availability or placement, historical performance or products that need to be sold, you should be able to obtain this data in a simple and elegant way. Our data visualization tools allow you to see and comprehend your data in an illustrative, easy to understand way, so you can focus on what’s important and make decisions that help your bottom line.
Features
- Reduction in manual effort associated with running reports and aggregating and correlating data for analysis
- Information quickly available across internal teams
- Pinpoint critical business drivers easily
- Customizable for customers based on business needs or goals
