FAQ

Q: Why does the industry need a new ad serving platform?

A: Publishers need continued improvement in ad sales and delivery tools that increase revenue through better, holistic, management of inventory. The evolution of online advertising has created complex challenges. Sellers are facing greater chances of channel conflict and need new tools to create high-value products whilst maintaining premium prices. aiMatch is an independent advertising technology provider creating a single platform for publishers' sales and delivery.

Q: Why is your focus on premium display inventory?

A: If a publisher desires to deliver quantifiable increases in revenue then it must address inventory eCPM gains in both the premium and the remnant channel. Publishers succeed when technology vendors invest on their behalf for all of their inventory segments. Our industry is seeing a significant, and needed, investment in solutions for publishers to increase revenues in remnant channels. aiMatch answers the call for innovative technology focused on increasing premium revenues in direct ad sales. Our unique solution creates a single platform for online publishers to see, manage and deliver on the value of their premium advertising inventory.

Q: Why is aiMatch an open platform?

A: The aiMatch open architecture is based on standards and an understanding that publisher needs have and will continue to evolve rapidly. We believe that our industry is best served when publishers have a platform to build innovative technology stacks. Legacy advertising technology offerings have only provided programmatic database integration tools. aiMatch’s platform is designed so that all components, ours and others, can communicate and collaborate easily.

Q: What types of ads can aiMatch serve?

A: At its core aiMatch is a flexible digital advertising delivery platform and can serve online display, video, VOD and mobile creative assets. The creative templates in the user console make sure that trafficking any type of media is fast and easy.